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Animal Safety Professionals

In the same way physicians should prescribe the optimal antibiotic to treat human infections, animal health professionals should do the very same. Learn More >

Academia Research

Continued public and private support of academic research is essential not only for the discovery and development of new antimicrobial agents, but additionally to understand the underlying host responses to infections. Learn More >

Academia Educators

Critical to the combat of AMR is a global understanding of the magnitude of the problem and dissemination of information through public communication. Learn More >

Government Officials

The CDC estimates that drug-resistant bacteria cause two million illnesses and approximately 23,000 deaths each year in the United States alone. Learn More >

Healthcare Administration

Healthcare administrators have a fiduciary responsibility to the hospital and a responsibility to the patient to provide excellent care to their community. Learn More >

Pharmaceutical R&D

If new medications are not developed and the spread of resistance is not contained, our communities could face the possibility of truly untreatable infections. Learn More >

Clinical Pharmacists

The pharmacist is the bridge between the clinician and the patient in ensuring that the most appropriate antimicrobial is used, in the most optimal dosage. Learn More >

Laboratory Professionals

Laboratory Professionals are on the front lines in the battle against AMR. Learn More >

Diagnostics & Medical Device Professionals

In the last 10 years, the science of microbiology has taken an enormous leap forward with tools and diagnostic platforms that can dramatically reduce the time it takes to diagnose infectious diseases. Learn More >

Healthcare Providers

There are several steps that clinical staff can take to curtail and reduce AMR. Learn More >

General Public

The role of the general public/patient is to stay well informed about the issues of AMR. Learn More >

How can I Contribute?

Where Do I Fit In?

Campaign Highlights

In the United States, at least 2 million people acquire serious infections with multiple drug resistant (MDR) pathogens, and 23,000 of those individuals die each year as a direct result.1 Over the last 10 years, more drug resistant infections have arisen within community settings, clearly demonstrating that the issue of antimicrobial resistance is no longer confined to healthcare facilities. By 2050, the Wellcome Trust predicts that AMR will be the number one cause of death globally, with an estimated 10 million attributable deaths per year. Considering the limited number of new antimicrobial agents in the pharmaceutical pipeline, we could be faced with challenges that far exceed the current major global illness such as HIV, tuberculosis and malaria.

Antimicrobial resistance (AMR) occurs when a pathogen develops or acquires a mechanism(s) that prevents the antimicrobial from effectively killing or controlling pathogen growth. When pathogens do not respond to the drugs designed to kill them, we may be threatened with fatal infections that were once easily treated. The My Role Matters Campaign is a call-to-action for all Healthcare, Animal and Product Safety Professionals to understand the impact their role plays in this epidemic by creating education and awareness around the issue of resistance.

(1) Antibiotic Resistance Threats in the United States, 2013. Centers for Disease Control and Prevention (CDC).


My Role Matters Campaign Video - Watch Video >

Animated Antibiotic Awareness Videos - Watch Video >


  • Antibiotic Resistance Infographics – Download
  • Antibiotic Stewardship in Hospitals – Download
  • Antimicrobials in Agriculture and the Environment – Download